Produced and Directed by William Allum

Creative Direction by Fred Crohem
Cinematography by Joe Ransom
Production Company: Blacklist Creative

Turner Broadcasting developed their own VOD app, Toonix, and for its launch William produced a dynamic sizzle reel for the marketing team to showcase at sales events. The project combined live-action footage with custom-animated characters such as Tom and Jerry, Scooby-Doo, and Adventure Time. This required detailed planning, storyboarding, and close collaboration with both an animator and a designer. William also contributed directly to the compositing and visual effects.

The client was so impressed with the final result that they commissioned a full commercial, repurposing sequences from the sizzle shoot.